Eric Kayser
一位敢跟一个时代“抬杠”的烘焙人
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所以Eric Kayser从来都是一个靠自己的人
![](http://www.yeslicake.com/file/upload/201808/14/11171641384855.jpg)
看到这个名字
很多人应该都会非常熟悉
毕竟
Eric Kayser的名头可不是一天两天了
但是,你了解真正的他吗?
他的成功轨迹和“执着”
在我看来简直就是一本教科书
![](http://www.yeslicake.com/file/upload/201808/14/11171625384855.jpg)
他,出身于法国传统的烘焙家庭
往上3代虽然都是烘焙师
但是却并没有给他留下什么
可以继承的“庞大家产”
甚至一间店都没有
唯一传承下来的
可能就是那份传统的技术
以及对烘焙的喜爱吧!
![](http://www.yeslicake.com/file/upload/201808/14/11171665384855.jpg)
所以Eric Kayser从来都是一个靠自己的人
∨
1975年
11岁的他开始拜师学艺
∨
1983年
加入法国烘焙工艺组织
Compagnon of the Tour de France
这里不断交流的技术
也让他看到了不一样的烘焙
![](http://www.yeslicake.com/file/upload/201808/14/11171631384855.jpg)
但是,在他眼里
这个时代的烘焙是“不健康”的
他说:
“在20世纪90年代初
很少会有人相信
自己能买到一款高品质的面包
就连我自己也是其中之一”
???
我相信很多人一定跟我一样
也是满脸问号
在法国、在面包之乡
在一位专业面包师傅的眼里
竟然没有高品质的面包
还有比这更可怕的吗?
![](http://www.yeslicake.com/file/upload/201808/14/11171724384855.jpg)
所以,Eric Kayser发誓
一定要改变现在的情况
要开发出一款真正“传统”的面包
“精选小麦、精制法国面粉、不含添加剂、使用天然酵母”
这些现在看来面包必备的元素
其实在当时做的人并不多
![](http://www.yeslicake.com/file/upload/201808/14/11232288384855.jpg)
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后来,为了让自己的面包
更有品质感
Eric Kayser竟然还干了一件大事
发明——发酵机
一款始终恒温
可以连续对天然酵母发酵的神器
![](http://www.yeslicake.com/file/upload/201808/14/11232246384855.jpg)
这……
真的只是一名面包师吗?
据说在当时的行业内
这绝对是一款颠覆性的发明
1996年9月13日,星期五
这个跟所有烘焙人一样梦想开店的“杠精”
终于踏出了他的第一步
在巴黎开了一件用自己名字命名的店
![](http://www.yeslicake.com/file/upload/201808/14/11232285384855.jpg)
健康的改变,先进的技术
Eric Kayser始一开设就轰动了巴黎
或许说,改变了巴黎
在趁热打铁之下
Eric Kayser竟然火速扩张
遍布全球,登陆各大城市
中国、日本、韩国、乌克兰、葡萄牙
……
店铺规模达到了恐怖的100+之多
![](http://www.yeslicake.com/file/upload/201808/14/11232236384855.jpg)
但是规模虽大
Eric Kayser却并没有走进
连锁店都是套路,没有特色的循环里
风格可以像家一样温馨淡雅
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![](http://www.yeslicake.com/file/upload/201808/14/11232286384855.jpg)
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也可以找回法式
最古老的风情
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![](http://www.yeslicake.com/file/upload/201808/14/11252665384855.jpg)
![](http://www.yeslicake.com/file/upload/201808/14/11252762384855.jpg)
当然更可以在法国的街头
享受这样现代化的精致风格
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![](http://www.yeslicake.com/file/upload/201808/14/11263675384855.jpg)
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甚至作为老板本人
Eric Kayser还经常会去不同的店里
分享自己的制作经验
为员工培训
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![](http://www.yeslicake.com/file/upload/201808/14/11263767384855.jpg)
![](http://www.yeslicake.com/file/upload/201808/14/11263767384855.jpg)
Eric Kayser在泰国的店里
并且在相同的面包概念之下
Eric Kayser最聪明的地方就是
因地制宜
尊重当地的风俗、迎合当地的口味
什么“法国原装”“法国风情”
在他看来吃到嘴里的感觉才会最重要的
![](http://www.yeslicake.com/file/upload/201808/14/11263848384855.jpg)
![](http://www.yeslicake.com/file/upload/201808/14/11263848384855.jpg)
当然,并不是说他的店里就会因此
变得没有重点
如果你有机会去到他的任何一间店
那么,法棍你一定要点一根
据说这是被无数吃货鉴定过的绝对招牌
![](http://www.yeslicake.com/file/upload/201808/14/11311799384855.jpg)
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开店竟然很容易?
不不不
要说Eric Kayser的成功
一定来自他本人的努力
在不一样的时间提出了
领先时代的创作理念
以及,在这个追求高颜值的时代下
打造了这么多的精品
面包类
集颜值与健康与一身
![](http://www.yeslicake.com/file/upload/201808/14/11311781384855.jpg)
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